Brain. Hila Avrahamzon, 2020

The behavioral product manager integrates lessons from behavioral studies and economics into the product design and into the methodologies used to building one.

This notion is promoted by Irrational Labs and is inspired by the works of known behavioral economists such as the Nobel Laureates Richard Thaler and Daniel Kahneman, and in the past several years most notably Dan Arieli.

I think the clearest distinction between the traditional product manager and the behavioral product manager is that the traditional product manager’s premise if that users are rational and that they approach a product with a clear goal in mind, while…

Fighting. Hila Avrahamzon, 2020


An innovative team of product managers, more than 470 strong, have risen to the challenge to rapidly discover and deliver ‘out-of-the-box’ solutions to assist in every aspect of life in a COVID-19 world.

Product-C is an Israeli product-led initiative, aimed to find innovative, practical and FAST solutions to the challenges of the new COVID-19 world we now live in. All of our members are volunteers, working in task forces on projects with the common goal of doing good and literally making the world a better place.

Lead by Yoav Yechiam, Benny Reich and Ellen Shapirov, and now…

Anxiety. Hila Avrahamzon, 2018

Anyone exposed to the media lately can’t escape the flood of predictions and prophecies as to what the world will look like once this crisis is over. Workspace, social relationships, environment — you name it — and everyone has an opinion about it.

And I say: don’t listed to what people say, look at what they do.

Best practices in product management states that people don’t know what they want and let alone can express in words how they want it. …

Tree. Hila Avrahamzon, 2018

It’s not clear yet how wide and deep the economic crisis the world is heading towards following the coronavirus outbreak, but one thing we can say with certainty, if no major positive development will happen in the coming days — a working vaccine for example — we are at the doorstep of an economic crisis of scale the world has never seen since the great depression, 90 years ago (before 99.4 of American were even born), a crisis which changed the world. In the United Stated it lead to Roosevelt’s New Deal, transforming the society of the leading economic power…

Working, Hila Avrahamzon, 2018

For more than a decade I’ve been a product manager in the hi-tech industry. During this time I had many accomplishments as well as my fair share of failures, I experienced a wide range of methodologies and technologies, I worked with some crazy creative people (along side some plain crazy ones) but mainly, I learned a lot. I learned in various institutions, I learned from experience, I learned from failures, but mostly — whether it’s my teammates, my managers or the people I lead — I learned from the people I worked with.

There are many aspects to product management…

Dyson. Hila Avrahamzon, 2018

In the hi-tech industry of today, and in every brand, large corporation or small family office, people are obsessed with data. We collect it, we store it, we analyze it, and we quote it as statistics. There is a huge movement towards more efficient data collection and comprehensive data searching, towards tools that analyze data and tools that create facts based on the data we have collected.

Good access to this data creates a level playing field where every part of a business can use the data to help drive better decisions. Good use of data is better for consumers…

Conflict, Hila Avrahamzon 2019

According to the GDPR, your data is private. It belongs to you and you can choose who you share it with. This revolutionary piece of legislation that came into effect in May 2018 is being mirrored in the state of California by the CCPA which gives individuals ownership of their personal data, control and security. If the rest of the world follows the trend set by Europe, soon each one of us will be the owner of our own data.

But what does this really mean?

Technically, it means that I own my personal data, no matter who I choose…

Broken, Hila Avrahamzon, 2018

When I was a kid, supermarkets used to place comic books and candy bars strategically at the checkout counters so that mothers would give in and buy something to keep their child quiet while they packed up the groceries. Even today, my local grocery store keeps gum at the checkout and I often reach out and grab a pack while I am waiting in line, because it catches my eye.

Supermarkets make money out of impulse buys. They lure in shoppers with bright displays, free tastings, smells and colors. Think back to the last time you were in a supermarket…

Data Ownership. Hila Avrahamzon, 2019

They say the first cut is the deepest. While that might very well be true, according to millions of online grocery shoppers around the world, it is certain that the first shop is the hardest. Learning your way around the site, finding which section the product you are looking for is hidden in, trying to identify the correct size bottle, or read the ingredients of a new product — all these things take time. This is what chases away many potential shoppers. But regular online grocery users know that once you have invested the time on that first shop, the…

Future. Hila Avrahamzon, 2019

How new technologies are set to change the way we shop online.

Last week, we discussed the barriers to online grocery shopping and a few possible solutions. Let’s take this opportunity to delve deeper into the innovations that will shape the grocery shop of the future.

In order to increase the number of customers who regularly shop for groceries online, the experience needs to be simple, intuitive and attractive. It needs to answer customer’s needs for particular items, for fast, free delivery and for ease of use. Innovation is the key to moving forward and creating a better product that will attract users.

Much innovation is focused on automation as a way…

Gad Zehavi

Entrepreneur and a Product person, but first and foremost a creator.

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